Instagram isn't the place for Feminine Energy

When you decide to build a heart-centered business, the natural first step often seems to be social media.

It’s the easiest route. In today's world, how can one ignore the convenience and ubiquitous presence of social platforms?

So much so that many entrepreneurs don’t even bother with a website anymore—they rely solely on Instagram.

This was my experience. When I first ventured into the world of social media to establish my presence, I meticulously crafted a visual identity. I designed and redesigned editorial calendars, calendars that demanded daily content.

Always more.

And above all, I had to put myself on display—through reels, stories, photos— constantly.

Even on days when I felt out of sync.

Even when my mind, heart, and body begged me to stop forcing a visibility that felt disconnected from where I truly was.

I began to realize there were days when I naturally wanted to show up—days that flowed effortlessly, calling me to share. Days where I wanted to put on makeup, where colors seemed brighter, my smile less forced, and the connection more fluid.

But there were also days when it was nothing like that.

Not at all.

Days when I felt like I was betraying myself—misusing and distorting something profound and sacred within me.

Something I wasn’t ready to share on a public stage.

I started to question myself. Was there something wrong with me?

After all, everyone else seemed to embrace this path. Everyone plays the social media game.

It’s practically required of anyone aspiring to be an entrepreneur—therapists, coaches, artisans, naturopaths, entrepreneurs—all without exception.

It’s the unwritten rule: you must participate in the ritual of visibility.

Offer your image up for auction to the highest bidder.

Freeze your thoughts and fragments of yourself into a sterile, curated feed for eternity.

So, in an effort to fit the mold, I signed up for courses.

Courses on visibility, social media strategies, self-confidence, and the ever-elusive "entrepreneurial mindset."

And I kept forcing myself.

Day after day, to be visible.

There were moments when I couldn’t take it anymore.

I deleted a good portion of my content, unable to stand the sight of that frozen smile, those inauthentic gestures, the remnants of a self that no longer represented me when I revisited my feed.

Some coaches would tell me, “That’s just your ego talking.”

I understood their point, but still, I knew deep down that I was betraying a significant part of who I am.

As I began to talk with other women entrepreneurs, forging connections,

I discovered I wasn’t alone.

They, too, found this game of visibility to be the hardest part. Beyond the usual challenges of entrepreneurship—uncertain invoices, discovery calls that didn’t convert, the instability of the profession…

The most exhausting aspect was this relentless chase for visibility, for likes, for engagement.

Because it’s not just about showing up.

It’s about baring your soul in the hope of receiving validation.

Offering your face to the crowd, raw and unfiltered.

"Here is my face, take it, it’s free."

After four years of navigating the winding roads of entrepreneurship, I finally stepped away.

I came to understand, at the deepest level, that this path would never feel right for me.

I no longer wish to play this game.

Maybe it doesn’t resonate with you anymore, either.

Yet, you don’t want to abandon what you truly love.

Your gifts, your talents, the vision you originally set out to manifest.

If you're seeking a new path, one more aligned with your feminine energy, I invite you to stay here.

There are ways forward that won’t require you to force, betray, or constantly compromise the essence of who you are.

Hileï